Linnea

Linnea is a laundromat template for self-service laundromats, wash-and-fold services and dry cleaners, designed and built end to end. It is set in deep teal, aqua and foam white, after a coat-hanger logo. The homepage opens on “Your time back, neatly folded.”, with a photo that pops into the line, beside a grid of photo and colour tiles that shows whether the shop is open right now and when same-day washing comes back. Below it, the services lie in a pile of folded towels that squares up as you scroll, a sun crosses the day to act out each step of a pickup, and a bag picker lets visitors choose the tote, basket, hamper or suitcase their washing is in, then hops it onto a scale and counts up the price.

Behind the homepage sit a services page with a ready time for every service and a CMS page for each one; a prices page laid out as a tariff board; a pickup and delivery page where a van drives the route as you scroll and the booking form takes a date, a two-hour window and the services needed; a locations page with a page for each shop and its hours; an about page with the team; and a reviews page. A page transition swings the hanger logo between pages. It is responsive across desktop, tablet and phone.