Coatly

Coatly is a painting business template for residential and commercial painters, designed and built end to end. Its palette comes straight from the logo, a fanned deck of paint swatches in peach, tangerine and coral over ink and canvas, and the 26 degree angle of that fan sets the edge of every coat on the site. The homepage opens on a painter at her own coral wall, with a headline that goes on as a primer and then a finish coat. Below it, a service picker repaints its photo for each surface, past jobs show the before and after under a wet edge you can drag, four process cards stack up in coat order as you scroll, a review wall repaints itself in each client’s paint colour and a ballpark pricer paints every room you pick and rolls the price up as you go.

Behind the homepage sit a services page with a chapter for each service, where pins on each photo match a finish schedule beside it and colour swatches repaint a room; a projects page with a CMS page for each job and its paint schedule; an about page with the crew and the milestones since 2011; a reviews page; a service areas page you can search by suburb or postcode; and a three-step quote form that picks up the rooms chosen in the ballpark pricer. It is responsive across desktop, tablet and phone.