Lashline

Lashline is a lash and brow studio template, designed and built end to end. Every lash studio site I looked at was pink, script fonts and a stock photo of a closed eye. Lashline goes the other way.

Warm neutrals and proper editorial type, with the interactions doing the selling - a service finder that asks a couple of questions and lands you on the right treatment, plus a style guide people can browse. Artists and services run off the CMS, so adding someone new takes about a minute.